Role of The Social Media in The Growth of Small Businesses

Social media traditionally design for socialising with people virtually, has become a viable tool for different purposes. It has especially become a tool for publicity and marketing for many multinational and national organisations. social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures, like a cocktail reception without constraints. Social media is about using your marketing to build always-on lines of communications with customers and potential customers. Social media use web based and mobile technology to turn communication into an interactive dialogue therefore, making it possible for business owners to relate with their client and see what their competitors are doing. However, social media can be to the detriment of any business as negative review and representative on social media is not easily controlled leading to downfall of many businesses.