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Anglický jazyk
Roth, G: Car Launch
Autor: George Roth
Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. These extended "Living" case... Viac o knihe
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O knihe
Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. These extended "Living" case studies use an innovative format based on "the jointly told tale" to help narrate the story of major intra-firm transitions. The learning history succeeds in balancing traditional research with pragmatic imperativesand powerful imagery.
- Vydavateľstvo: Oxford University Press
- Rok vydania: 1999
- Formát: Paperback
- Rozmer: 235 x 191 mm
- Jazyk: Anglický jazyk
- ISBN: 9780195177985
