• Anglický jazyk

Routledge Handbook of Sports Sponsorship

Autor: Alain Ferrand

Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated with marketing, copyright, and contracts.

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O knihe

Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated with marketing, copyright, and contracts.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2006
  • Formát: Hardback
  • Rozmer: 260 x 183 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780415401104

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