Sales and Selling
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  • Anglický jazyk

Sales and Selling

Autor: Harvard Business Review

No matter what business you`re in, there is one ultimate driver for all that you do: sales. To survive, companies must sell. Whether you sell directly to mass-market customers, pitch to just one major buyer, or negotiate complex multiparty deals, knowing when... Viac o knihe

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O knihe

No matter what business you`re in, there is one ultimate driver for all that you do: sales. To survive, companies must sell. Whether you sell directly to mass-market customers, pitch to just one major buyer, or negotiate complex multiparty deals, knowing when and how to apply the right techniques can be the difference between a near-miss and making the sale. This collection provides the tools and tactics you need to succeed in today`s demanding world of sales and selling.
Some of the ideas you`ll discover include:
• How to develop and sustain a low-pressure sales force to truly master the "soft sell"
• The two basic qualities that any good salesperson must have
  • Vydavateľstvo: McGraw Hill Education,
  • Rok vydania: 2009
  • Jazyk: Anglický jazyk
  • ISBN: 9781422145913

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