• Anglický jazyk

Saving Face in Business

Autor: Rebecca S. Merkin

This book explains the subtle maneuvers of what researchers call "facework" and demonstrates the vital role it plays in the success or failure of cross-cultural interactions. Building on Geert Hofstede's seminal research on cultural dimensions, Merkin synthesizes... Viac o knihe

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O knihe

This book explains the subtle maneuvers of what researchers call "facework" and demonstrates the vital role it plays in the success or failure of cross-cultural interactions. Building on Geert Hofstede's seminal research on cultural dimensions, Merkin synthesizes more recent research in business, communication, cross-cultural psychology and sociology to offer a model for better understanding facework.  Additionally, Merkin's model shows how particular communication strategies can facilitate more successful cross-cultural interactions. The first book of its kind to focus on the practical aspects of employing face-saving, it is a needed text for academics, students, and business professionals negotiating with organizations from different cultures. 

  • Vydavateľstvo: Palgrave Macmillan US
  • Rok vydania: 2017
  • Formát: Hardback
  • Rozmer: 216 x 153 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781137591739

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