Scientific Advertising

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A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.

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O knihe

A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.

  • Vydavateľstvo: Dover Publications Inc.
  • Formát: Paperback
  • Jazyk:
  • ISBN: 9780486836058

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