Scientific Advertising
A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.
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O knihe
A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.
- Vydavateľstvo: Dover Publications Inc.
- Formát: Paperback
- Jazyk:
- ISBN: 9780486836058