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Anglický jazyk
Seeking and Resisting Compliance
Autor: Steven R Wilson
Seeking and Resisting Compliance explores how people `produce' influence messages; that is, how they decide what to say during everyday influence interactions. Wilson does not present a single theory of persuasive message production; rather, he reviews theory... Viac o knihe
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O knihe
Seeking and Resisting Compliance explores how people `produce' influence messages; that is, how they decide what to say during everyday influence interactions. Wilson does not present a single theory of persuasive message production; rather, he reviews theory and research from communication, psychology, linguistics, and other fields that shed light on questions of interest.
Seeking and Resisting Compliance:
- is the first text to focus solely on how people produce, rather than respond to, persuasive messages
- includes student-friendly pedagogy, such as definitions, examples, and sections describing "common assumptions" about various theories
- provides a solid foundation for the theory and research surveys
- Vydavateľstvo: Sage Publications, Inc
- Rok vydania: 2002
- Formát: Hardback
- Rozmer: 235 x 157 mm
- Jazyk: Anglický jazyk
- ISBN: 9780761905226
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