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Anglický jazyk
Sheehan, K: Controversies in Contemporary Advertising
Autor: Kim Bartel Sheehan
A balanced portrait of the role of advertising in society today. Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives... Viac o knihe
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O knihe
A balanced portrait of the role of advertising in society today. Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.
The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, encouraging readers to obtain a critical perspective on advertising issues while forming and analyzing their own judgments.
- Vydavateľstvo: Sage Publications, Inc
- Rok vydania: 2013
- Formát: Paperback
- Rozmer: 235 x 191 mm
- Jazyk: Anglický jazyk
- ISBN: 9781452261072
