-
Anglický jazyk
Social Media Marketing-A Strategic Initiative
Autor: Shafali Nagpal
Social Media is transforming all aspects of marketing from brand building,communications and advertising to customization and customer engagement.Researchers and marketers are grappling with the profound impact of the rapidly evolving social media on viral... Viac o knihe
Na objednávku, dodanie 2-4 týždne
56.06 €
bežná cena: 63.70 €
O knihe
Social Media is transforming all aspects of marketing from brand building,communications and advertising to customization and customer engagement.Researchers and marketers are grappling with the profound impact of the rapidly evolving social media on viral user-generated content, its impact in shaping consumer perceptions and constantly changing landscape for developing business cases to proactively engaging with stakeholders. Over the last few years, the use of online social networks has increased exponentially, with this boom in popularity has also come a rise in the need for marketing through social media.The focus of this book is to discuss various emerging issues in the field of social media marketing.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2014
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659618574
