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Anglický jazyk
Sold In Sixty SecondsT
Autor: Craig A. Israel
Sold in Sixty Seconds is everything you need to know about broadcast advertising that really works. Learn what keeps listeners' attention--and what drives them away. Find out how to capture attention before the first word is spoken. Discover the secrets... Viac o knihe
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O knihe
Sold in Sixty Seconds is everything you need to know about broadcast advertising that really works. Learn what keeps listeners' attention--and what drives them away. Find out how to capture attention before the first word is spoken. Discover the secrets of working your advertising message into long-term memory so customers will think of you when they need your product or service.
In a short-attention-span economy, the right jingle can mean the difference between an ad that works and an ad that's switched off.
Did you know...
13% of listeners will change stations during the first ad*
93 listeners out of 100 will switch stations after four ads*
The trend is for stations to pack more ads into less airtime
Broadcast advertising is a game of seconds. A great jingle can give you the edge.You've got something to sell and a story to tell. And you've only got a minute - maybe less.
Successful advertisers use music to set the stage because nothing can instantly grab attention and then stick in consumer memory like a great jingle. Nothing.
- Vydavateľstvo: AuthorHouse
- Rok vydania: 2005
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9781420852615
