• Anglický jazyk

Solutions for boost management

Autor: Charly Ymtsop Fokeng

This work focuses on Customer Relationship Management (CRM). The aim of our study is to investigate the impact of some important components in relationship marketing (trust, satisfaction, and loyalty) on the behaviour of GEV passengers. The analysis of the... Viac o knihe

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O knihe

This work focuses on Customer Relationship Management (CRM). The aim of our study is to investigate the impact of some important components in relationship marketing (trust, satisfaction, and loyalty) on the behaviour of GEV passengers. The analysis of the results obtained in our research confirmed that the perception of the relationship between GEV and its customers is almost convergent.

  • Vydavateľstvo: Our Knowledge Publishing
  • Rok vydania: 2021
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9786204229935

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