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Anglický jazyk
"Songs of Guilt": When Generosity is to Blame
Autor: Alessandro Volonté
The present research project aimed at delivering an update on networked journalism practices within hybrid media systems' theorizations. It approached such theoretical framework, completed by the notions of framing and (inter-media) agenda setting, through... Viac o knihe
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O knihe
The present research project aimed at delivering an update on networked journalism practices within hybrid media systems' theorizations. It approached such theoretical framework, completed by the notions of framing and (inter-media) agenda setting, through the consideration of the case study of tech giant Apple and Irish rock group U2's promotional deal directed at the giveaway of the band's latest album "Songs of Innocence" on iTunes, which was notably accompanied by widespread disapproval and a questioning of its means. The study set to appraise and analyse the reactions of the mainstream and social media to the promotional stunt as hybridised phenomena.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2016
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659912849
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