• Anglický jazyk

Sport Business in Leading Economies

Autor: Haiyan Huang

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing... Viac o knihe

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O knihe

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.

  • Vydavateľstvo: Emerald Publishing Limited
  • Rok vydania: 2019
  • Formát: Paperback
  • Rozmer: 229 x 152 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781838679231

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