- Anglický jazyk
Sport Sponsorship Insights
Autor: Norm O'Reilly
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights... Viac o knihe
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O knihe
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.
- Vydavateľstvo: Routledge
- Rok vydania: 2023
- Formát: Paperback
- Rozmer: 216 x 140 mm
- Jazyk: Anglický jazyk
- ISBN: 9780367723958