Sports Marketing
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  • Anglický jazyk

Sports Marketing

Autor: Sam Fullerton

Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline's two... Viac o knihe

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126.72 €

bežná cena: 140.80 €

O knihe

Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline's two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.

  • Vydavateľstvo: Sage Publications
  • Rok vydania: 2023
  • Formát: Paperback
  • Rozmer: 624 pages
  • Jazyk: Anglický jazyk
  • ISBN: 9781948426435

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