• Anglický jazyk

Strategic Communication and the 2022 Australian Federal Election Campaign

Autor: James Mahoney

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic... Viac o knihe

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O knihe

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2023
  • Formát: Hardback
  • Rozmer: 240 x 161 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781032459592

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