Strategic Management and Online Selling
Odporučiť
  • Anglický jazyk

Strategic Management and Online Selling

Autor: Susanne Royer

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online... Viac o knihe

Na objednávku, dodanie 2-4 týždne

263.12 €

bežná cena: 299.00 €

O knihe

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2005
  • Formát: Hardback
  • Rozmer: 240 x 161 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780415349949

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