Strategic Marketing Case Study Chick-Fil-A

Anglický jazyk

Strategic Marketing Case Study Chick-Fil-A

Vydavateľstvo: GRIN Verlag
Rok vydania: 2018
Formát: Paperback
Rozmer: 210 x 148 mm
Jazyk: Anglický jazyk
ISBN: 9783668693692

Na objednávku, dodanie 2-4 týždne

17.55 €

bežná cena: 19.50 €

O knihe

Research Paper (postgraduate) from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: C, University of Northampton, language: English, abstract: This report presents a strategic entry assessment of Chick-fil-A fast food chain store into the Saudi Arabian market. This report will entail the six aspect PESTEL analysis of the external environment opportunities and situations that Chick-fil-a is bound to encounter when making an expansion into the Saudi Arabian market.

This report strongly advice chick-fil-A to open new branch in Saudi Arabian market. The Six aspects of PESTEL marketing analysis framework that this report has selected to concentrate upon in the analysis of the macro-environment of Chick-fil-a in Saudi Arabia are the political, economic, social, technology, environment and legal. This report will present a detailed review of the macro-environment that Chick-fil-a is planning to enter based on the above selected six aspects of the macro-environment. This will be supported with data and tabulation as necessary within the six different environmental analyses.

In addition to the above, the report will utilize the environmental analyses derived to review PESTEL as a strategic marketing tool and use the information obtained to make sound and strategic management recommendations that will help inform the organization's decision to expand into the Saudi Arabian market. In addition, this report will give recommendation to chick-fil-A to survive and compete in Saudi market.