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Anglický jazyk
Strategic Marketing Influence on Tourism Service Consumers
Autor: Stella Mariam Sardar
This research was conducted to evaluate the influence of marketing strategies for attracting tourists in Savoy Hotel. Results revealed that marketing strategies of Savoy Hotel are related to attract tourists. However, it is recommended that the management... Viac o knihe
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O knihe
This research was conducted to evaluate the influence of marketing strategies for attracting tourists in Savoy Hotel. Results revealed that marketing strategies of Savoy Hotel are related to attract tourists. However, it is recommended that the management of Savoy Hotel needs to make appropriate arrangements for business and new customers. Moreover, content of social media also needs to be revised to achieve wider benefits of social media marketing.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2016
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659830907
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