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Anglický jazyk
Strategic Marketing. A Live Case Study on Amazon Marketing
Autor: Sara Al Sayyed
Scientific Study from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: This paper will evaluate Amazon.com's marketing strategy in terms of the following... Viac o knihe
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O knihe
Scientific Study from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: This paper will evaluate Amazon.com's marketing strategy in terms of the following statement: "The best marketing strategies are not top down; they are outside in, starting with the customers' needs and wants." This assignment will focus on Amazon's marketing strategy and whether it is an inside-in or an outside-in approach.
- Vydavateľstvo: GRIN Verlag
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 210 x 148 mm
- Jazyk: Anglický jazyk
- ISBN: 9783668392885
