Strategic Media Planning and Buying
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  • Anglický jazyk

Strategic Media Planning and Buying

Autor: Basant Rathore

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188.01 €

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O knihe

This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.

  • Vydavateľstvo: Routledge India
  • Rok vydania: 2024
  • Formát: Hardback
  • Rozmer: 240 x 161 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781032499826

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