• Anglický jazyk

STRATEGIC PLAN FOR THE IMPROVEMENT OF BUSINESS MANAGEMENT

Autor: Lear Scoth Wong Altamirano

In this research with the title "Strategic plan for the improvement of business management of a company in Peru", the objective of this research is to propose whether a strategic plan will improve business management.The research was carried out through... Viac o knihe

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O knihe

In this research with the title "Strategic plan for the improvement of business management of a company in Peru", the objective of this research is to propose whether a strategic plan will improve business management.The research was carried out through a descriptive - propositional design, given the business situation, the importance of planning and being strategic in the face of market competition, a questionnaire applied to a random sample of the company's workers was used. The instrument consists of 33 items divided into seven dimensions, three of strategic planning: Formulation - Planning, Implementation - Management and Evaluation - Control; and four commercial administrations: Identification, Organization, Execution and Control, categorized by the Likert scale. The reliability of the instrument was determined by Cronbach's alpha which yielded a result of 0.95.

  • Vydavateľstvo: Our Knowledge Publishing
  • Rok vydania: 2021
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9786203638547

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