Strategic Social Marketing
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  • Anglický jazyk

Strategic Social Marketing

Autor: Jeff French

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.Viac o knihe

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O knihe

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

  • Vydavateľstvo: SAGE Publications Ltd
  • Rok vydania: 2019
  • Formát: Paperback
  • Rozmer: 235 x 191 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781526446046

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