-
Anglický jazyk
Strategies for High-Tech Firms
Autor: P. M. Rao
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual... Viac o knihe
Na objednávku, dodanie 2-4 týždne
86.49 €
bežná cena: 96.10 €
O knihe
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
- Vydavateľstvo: Routledge
- Rok vydania: 2013
- Formát: Paperback
- Rozmer: 246 x 174 mm
- Jazyk: Anglický jazyk
- ISBN: 9780765617989
