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Anglický jazyk
Student Workbook to Accompany Crisis Communications
Autor: Kathleen Fearn_Banks
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and... Viac o knihe
Na objednávku, dodanie 2-4 týždne
58.50 €
bežná cena: 65.00 €
O knihe
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.
- Vydavateľstvo: Routledge
- Rok vydania: 2016
- Formát: Paperback
- Rozmer: 280 x 210 mm
- Jazyk: Anglický jazyk
- ISBN: 9781138688971
