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Anglický jazyk
Studies on political communication
Autor: Luis Gallardo Vera
In a socio-historical context in which politics and strategic communication are synergistically intertwined, this book deals with political communication managed by different social actors: universities, political parties and social movements. These actors... Viac o knihe
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O knihe
In a socio-historical context in which politics and strategic communication are synergistically intertwined, this book deals with political communication managed by different social actors: universities, political parties and social movements. These actors generate images that are introjected in the individuals that make up civil society and result in attitudes and behaviors. The book's main objective is to understand the nature of political communications carried out by these actors from the prism of advertising and public relations.
- Vydavateľstvo: Our Knowledge Publishing
- Rok vydania: 2023
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786205959466
