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Anglický jazyk
Study of buying habits in toy and clothing products
Autor: Gabriela Bueno
This book includes a study of the buying habits of women in the city of Cuenca, related to the acquisition of clothes and toys for their nephews or godchildren from 0 to 11 years old. From the use of statistical techniques and tests such as variance analysis... Viac o knihe
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O knihe
This book includes a study of the buying habits of women in the city of Cuenca, related to the acquisition of clothes and toys for their nephews or godchildren from 0 to 11 years old. From the use of statistical techniques and tests such as variance analysis and chi-square, a descriptive research of transversal cut is carried out, by means of a probabilistic sampling by strata; with the purpose of corroborating hypothesis; in the same way, the main variables of purchase decision and the dependence with the annual income are compared, where it can be appreciated that it is a heterogeneous market segment for the implementation of strategies and marketing plans, reason why this niche represents a very attractive subject for future investigations since it moves millions of dollars at world-wide level. The research will contribute to the consideration of changes in society, and its approach to this group and others, which represent non-traditional market segments whose needs have not had greater attention from the commercial sector.
- Vydavateľstvo: Our Knowledge Publishing
- Rok vydania: 2021
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786203672640
Nemecký jazyk 