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Anglický jazyk
Study on Strategies for Business Development of a Bank at Branch Level
Autor: Amrendar Kumar
The aim of this book is to determine the strategies for Business Development of the public sector banks at branch level. Customer service is one of the most important ingredients of the marketing mix for products and services. High quality customer service... Viac o knihe
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O knihe
The aim of this book is to determine the strategies for Business Development of the public sector banks at branch level. Customer service is one of the most important ingredients of the marketing mix for products and services. High quality customer service helps to create customer loyalty. Customers today are not only interested in the product they are being offered but all the additional elements of service that they receive from the greeting they receive when they enter a Branch, to the refund and help that they receive when they have a complaint about a faulty product that they have paid.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2016
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659852022
