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Anglický jazyk
Summary: Leap
Autor: Businessnews Publishing
The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".
This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad...
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The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".
This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's strategy will be based. The very best CBIs don¿t simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author's strategy and how you can implement it.
Added-value of this summary:
¿ Save time
¿ Understand key concepts
¿ Expand your business knowledge
To learn more, read "Leap" and discover the key to coming up with business ideas that define your brand and speak for themselves.
- Vydavateľstvo: Business Book Summaries
- Rok vydania: 2016
- Formát: Paperback
- Rozmer: 180 x 120 mm
- Jazyk: Anglický jazyk
- ISBN: 9782511044100
