Sunday Drives

The Burma-Shave craze reached its zenith during the 1950s, with
more than 7,000 signs posted across the United States.

To market Burma-Shave, Allen Odell, an advertising wordsmith,
devised the concept of sequential signs to sell his shaving cream.
Typically, six signs were erected, with each of the first five
containing a line of verse, and the sixth trumpeting the brand name.

Burma-Shave signs appeared in every state except Arizona,
Nevada and New Mexico. The creative people at Burma-Shave, as
well as customers who sent in jingles of their own, ultimately
created more than 600 of the rhymes.

In the world of advertising, Burma-Shave stood as unique, creating
signs that became a part of the popular culture.

Although the Burma-Shave company is no more, these fun little
rhymes hold great nostalgic value for those of us who fondly
remember them from our Sunday drives.