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Anglický jazyk
Survival Strategies in Hyperinflation for Manufacturing Firms (Harare)
Autor: Nyasha Kaseke
The study assesses the survival strategies implemented by Harare manufacturing firms during the hyperinflationary period, 2000 to 2008, in Zimbabwe. Literature reviewed indicated that firms implement a combination of cost reduction and decentralization strategies... Viac o knihe
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O knihe
The study assesses the survival strategies implemented by Harare manufacturing firms during the hyperinflationary period, 2000 to 2008, in Zimbabwe. Literature reviewed indicated that firms implement a combination of cost reduction and decentralization strategies as a way of ensuring that they survive declining markets including hyperinflationary environments. A survey using self-administered questionnaires as data collection instrument was applied on a sample of 100 manufacturing firms in Harare. The research findings show that firms adopted cost reduction financial, marketing and purchasing strategies such reducing or increasing packaging sizes as a way of avoiding price controls; reducing or removing altogether credit periods and decentralizing decision making. The sampled firms attributed their survival to these strategies as they believe without them they would have ceased operations.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2011
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783845401836
