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Anglický jazyk
Sustainable Management of Purchase Intention Use Statistical Analysis
Autor: Gui Ren
This book was intended to determine what factors affect online shoppers' purchase intention in the e-business environment and to verify how organizations' internal and external dynamics may underlie the success of e-commerce companies, the present study... Viac o knihe
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O knihe
This book was intended to determine what factors affect online shoppers' purchase intention in the e-business environment and to verify how organizations' internal and external dynamics may underlie the success of e-commerce companies, the present study went beyond technology and targeted other factors that might have dramatic influence on online shoppers' purchasing intention as well. Based on our research, a conceptual model and a number of hypotheses were proposed. The factor analysis and structural equation modeling (SEM) were adopted for statistical and empirical analyses. The results showed positive correlations among the identified factors indicating a great influence of innovative performance in different areas of management strategies on e-purchase intention, which have demonstrated a great impact from the awareness of sustainability development in e-commerce companies.
- Vydavateľstvo: LAP Lambert Academic Publishing
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659872792
