Teacher Organization Representation Vs. National Newspaper Portrayal

Anglický jazyk

Teacher Organization Representation Vs. National Newspaper Portrayal

Vydavateľstvo: Scholars' Press
Rok vydania: 2013
Formát: Paperback
Rozmer: 220 x 150 mm
Jazyk: Anglický jazyk
ISBN: 9783639517712

Na objednávku, dodanie 2-4 týždne

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O knihe

This study is a critical content analysis interpreting how the policy-related actions of the National Education Association and the American Federation of Teachers are portrayed in the national newspaper discourse and how these portrayals compare/contrast with the way in which the two teacher organizations would like for their policy-related actions to be portrayed, as evidenced by each organization's news releases. This analysis concludes that the National Education Association more often receives a negative portrayal in the national newspaper discourse than the American Federation of Teachers, and links this difference to numerous advantages, demonstrated by the AFT, in communicating its policy-related actions. This study concludes that both organizations, but particularly the National Education Association, would benefit from changes to the way in which they present their policy-related actions, so that each teacher organization may more effectively counter negative media portrayals.