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Anglický jazyk
Telemarketing Kills Kittens
Autor: Graham Smith
This book provides evidence that telemarketing is one of the most effective B2B marketing channels. I was a late convert to the benefits of B2B telemarketing. In common with many marketing executives, I was unsure if it was part of the sales or marketing... Viac o knihe
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O knihe
This book provides evidence that telemarketing is one of the most effective B2B marketing channels. I was a late convert to the benefits of B2B telemarketing. In common with many marketing executives, I was unsure if it was part of the sales or marketing department - and like many of my colleagues, I thought it seemed a bit old-fashioned.
The transformation came when I witnessed first-hand the power of telemarketing when it is done well, and recognised when I had been on the receiving end of a good sales call.
All of this, combined with four years as Marketing Director of a telemarketing agency, drove me to write this book and redress the balance. I want to give CEOs and marketing/sales executives the evidence they need to make informed decisions about a potent tool.
- Vydavateľstvo: Lulu.com
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 216 x 216 mm
- Jazyk: Anglický jazyk
- ISBN: 9780244697860
