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Anglický jazyk
The Alignment Factor
Autor: Cees B. M. van Riel
The importance of creating a favourable impression is vitally important for businesses, if they are to achieve strategic goals. Using cases from companies such as Google, Unilever and Barclays, Van Riel provides practical insights on how to implement communication... Viac o knihe
Na objednávku, dodanie 2-4 týždne
192.98 €
bežná cena: 219.30 €
O knihe
The importance of creating a favourable impression is vitally important for businesses, if they are to achieve strategic goals. Using cases from companies such as Google, Unilever and Barclays, Van Riel provides practical insights on how to implement communication techniques which will build a corporate strategy and an image of trust for an organization. This book will also help communication individuals to identify and understand external forces which can have an impact on company operations, making it useful reading for students of public relations and reputation management.
- Vydavateľstvo: Routledge
- Rok vydania: 2012
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9780415690744
