The Alphabet to Successfully Selling Yourself & Ideas

Hundreds of sales books have been written, some reaching the top of



the Best Seller list. Why possibly is there room for one more? Because this



one is the same, but different, and easier to digest for not only



salespeople, but everyone else - including you.



Our lives revolve around our ability to sell our ideas, and it all



begins the moment we are born when we learn to whine for milk or a diaper



change. Those whines worked. Remember?



I could be wrong, but in my opinion the greatest sales book ever



published is the Bible. Strip away all the religious connotation and you



are left with things like SEW AND REAP, SEEK AND FIND, KNOCK AND THE DOOR



SHAll BE OPENED UNTO YOU. And the most important sales tool of all: TREAT



YOUR NEIGHBOR AS YOU WOULD LIKE YOUR NEIGHBOR TO TREAT YOU.



Psychologists agree that the biggest problems their patients face is the



anxiety of rejection. Who gets rejected more than a salesperson?



I have spent over 40 years picking successful people's brains, asking



questions, shutting up and listening to answers. The first thing I



learned is that people never learn anything listening to themselves talk.



The second thing? As soon as you think you know all the answers, they change



all the questions.



Once a month I used to read a biography figuring that books are only



written about successful people. Then I read all the success Motivation



books - Carnegie, Tracey, Robbins, Nightingale - and all the way back to



Socrates and Confucius. They all said the same things in different words.



Each had learned from the other.



Then I was challenged. A respected businessman who was a deacon in the



church informed me that no way could anyone succeed in a competitive, cut



throat, capitalistic society following the Golden Rule and accepting the old



New England Yankee handshake. Not only did I prove him wrong, but have now



written a book for your consumption on how it was very easily done.



If it worked for me it can work for you, and I guarantee that no matter



what your goals in business or in pleasure you will reach them with out any



anxiety of rejection by following the easy ABCs to success.