The Bait must be Attractive to the Fish and not to the Fisherman

Anglický jazyk

The Bait must be Attractive to the Fish and not to the Fisherman

Vydavateľstvo: Oldib Verlag
Rok vydania: 2013
Formát: Paperback
Rozmer: 210 x 148 mm
Jazyk: Anglický jazyk
ISBN: 9783939556350

Na objednávku, dodanie 2-4 týždne

31.50 €

bežná cena: 35.00 €

O knihe

In communication sciences partnerships between entertainment media professionals and sustainability organizations conveying prosocial messages are called 'Entertainment-Education (E-E) collaborations'. Whereas comprehensive research takes place in countries such as the Netherlands and the US, the field is a terra incognita in Germany. Even though German E-E collaborations are designed and implemented they still are unusual experiments. The qualitative study presents first results on characteristics, conditions and forms of E-E collaborations in Germany's television field since the 1990s. It reveals various factors leading to a highly complex situation for the collaborating partners. One central factor is the media legislation, which does not provide a clear orientation standard for the partners. Another one is the public acceptance of E-E collaborations. Some forms are accepted while others are not. Hence, for German television formats, forms with a low to medium level of collaboration (E-E service and E-E license partnerships) should be preferred in contrast to high level collaboration forms (E-E co-productions and E-E inscript participations).