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Anglický jazyk
The Brand Gap
Autor: Marty Neumeier
All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy!
. With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most...
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O knihe
All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy!
. With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.
. Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
. Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.
- Vydavateľstvo: New Riders
- Rok vydania: 2005
- Formát: Paperback
- Rozmer: 202 x 136 mm
- Jazyk: Anglický jazyk
- ISBN: 9780321348104
