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Anglický jazyk
The Branding of Tourist Destinations
Autor: Mark Anthony Camilleri
The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding... Viac o knihe
Na objednávku, dodanie 2-4 týždne
118.53 €
bežná cena: 131.70 €
O knihe
The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.
- Vydavateľstvo: Emerald Publishing Limited
- Rok vydania: 2018
- Formát: Hardback
- Rozmer: 235 x 157 mm
- Jazyk: Anglický jazyk
- ISBN: 9781787693746
