The development of marketing strategies in social awareness campaigns
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  • Anglický jazyk

The development of marketing strategies in social awareness campaigns

Autor: Stephanie Joshi

This book explores the transformation of advertising as a result of technological progression and it's influence on society. Its compares and contrasts the modern (rational, logical, truthful, sincere) manner of advertising in the 1950s with postmodern (irrational,... Viac o knihe

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O knihe

This book explores the transformation of advertising as a result of technological progression and it's influence on society. Its compares and contrasts the modern (rational, logical, truthful, sincere) manner of advertising in the 1950s with postmodern (irrational, ironic, sly, complex) adverts of recent past. It specifically looks into social awareness advertisement including road safety, mental health and body image campaigns.

  • Vydavateľstvo: LAP LAMBERT Academic Publishing
  • Rok vydania: 2016
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783659886881

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