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Anglický jazyk
The Economics of Franchising
Autor: Roger D. Blair
It describes both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else.... Viac o knihe
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O knihe
It describes both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, various sources of tension between franchisors and franchisees are examined in turn, including issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.
- Vydavateľstvo: Cambridge University Press
- Rok vydania: 2005
- Formát: Hardback
- Rozmer: 235 x 157 mm
- Jazyk: Anglický jazyk
- ISBN: 9780521772525
