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Anglický jazyk
The Effect of Unique Selling Propositions on a Company's Success. TheExamples of "Starbucks" and "Amazon"
Autor: Elisabeth Schulz
Seminar paper from the year 2020 in the subject Business economics - Market research, , language: English, abstract: In this assignment, the effect of a unique selling proposition on a company's success will be discussed and examined. In order to do that,... Viac o knihe
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O knihe
Seminar paper from the year 2020 in the subject Business economics - Market research, , language: English, abstract: In this assignment, the effect of a unique selling proposition on a company's success will be discussed and examined. In order to do that, after this introduction into the USP, a closer look will be taken into the concept of USP and some theoretical examples of what a USP could be.
The concept of the so-called unique selling proposition was invented in the early 1940s by the television advertising pioneer Rosser Reeves. He created successful advertising campaigns and slogans like for example for the M&M's candies: "Melts in your mouth, not in your hand.'"
He believed that an advertisement or commercial should show off the value or unique selling proposition of a product and that it has to be honest in order to be sold successful & he was right. But why is it important to have a USP?
- Vydavateľstvo: GRIN Verlag
- Rok vydania: 2021
- Formát: Paperback
- Rozmer: 210 x 148 mm
- Jazyk: Anglický jazyk
- ISBN: 9783346518118
