The Four Day Creative Brief
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  • Anglický jazyk

The Four Day Creative Brief

Autor: Yadira Santana-Dowling

The Four Day Creative Brief is a practical guide to writing a creative brief - the document used as a spring board to advertising campaigns and any communication geared to the masses. It walks the reader step by step through the research, writing and presentation... Viac o knihe

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O knihe

The Four Day Creative Brief is a practical guide to writing a creative brief - the document used as a spring board to advertising campaigns and any communication geared to the masses. It walks the reader step by step through the research, writing and presentation that goes on in a strategist's typical day, helping to build confidence and clarity into the process for up and coming professionals.

  • Vydavateľstvo: Tablo Pty Ltd
  • Rok vydania: 2020
  • Formát: Hardback
  • Rozmer: 222 x 145 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781922405692

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