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Anglický jazyk
The Future of Green Marketing
Autor: Derrick Nukunu Akude
The Future of Green Marketing: Sustainability as a Core Brand Strategy explores the evolving landscape of modern marketing where sustainability is not just a trend but a fundamental business strategy. This book delves into how companies can integrate environmental... Viac o knihe
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56.43 €
bežná cena: 62.70 €
O knihe
The Future of Green Marketing: Sustainability as a Core Brand Strategy explores the evolving landscape of modern marketing where sustainability is not just a trend but a fundamental business strategy. This book delves into how companies can integrate environmental responsibility into their brand identity to enhance competitiveness, customer loyalty, and long-term profitability. It examines key themes such as green product innovation, ethical branding, corporate social responsibility, and the role of digital platforms in promoting sustainable practices. With a focus on case studies, actionable strategies, and the growing consumer demand for eco-friendly solutions, the book provides a roadmap for businesses aiming to lead in the green economy.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2024
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786208224332
