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Anglický jazyk
THE IMPACT OF BRAND EQUITY ON BRAND PREFERENCE
Autor: Sarin Raju
An organization's brand image can be as important as the goods or services it produces. A strong brand image is a powerful asset. A recognized and trusted brand identity makes people confident that the organization is dependable. Developing a corporate brand... Viac o knihe
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O knihe
An organization's brand image can be as important as the goods or services it produces. A strong brand image is a powerful asset. A recognized and trusted brand identity makes people confident that the organization is dependable. Developing a corporate brand is important because a positive brand image will give consumers, and other interested stakeholders, confidence in the full range of products and activities associated with a particular company. This study envisages the relation between Brand Equity and Brand Preference.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2020
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786202787932
