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Anglický jazyk
The Impact of Corporate Arts Sponsorship on Corporate Image
Autor: Nili Berg
Corporate image is perceived by banks as an important success-factor and, accordingly, its enhancement plays an increasing role in their overall strategy. Arts sponsorship is one tool that they use in that regard and its appeal stems from several key attributes... Viac o knihe
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O knihe
Corporate image is perceived by banks as an important success-factor and, accordingly, its enhancement plays an increasing role in their overall strategy. Arts sponsorship is one tool that they use in that regard and its appeal stems from several key attributes that the arts and museums in particular inherently possess. The study explores various dimensions of sponsorship programs, with a focus on banks and museums as the two sides of the program, including some critical issues and potential pitfalls that sponsorship arrangements entail. It could be then of potential use to the management of both parties in their relevant planning and pursuit of their respective goals.
- Vydavateľstvo: AV Akademikerverlag
- Rok vydania: 2016
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783639877670
