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Anglický jazyk
The impact of sensory marketing on the consumer
Autor: Vishal Mohun
This book was written as part of a thesis. Humans have five senses: hearing, sight, taste, touch and smell. These senses influence our decisions and for several years sensory marketing has been used by retailers to help us make purchasing decisions. Through... Viac o knihe
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O knihe
This book was written as part of a thesis. Humans have five senses: hearing, sight, taste, touch and smell. These senses influence our decisions and for several years sensory marketing has been used by retailers to help us make purchasing decisions. Through a research of academic and professional sources and a field survey. We will see the impact on the consumer's confidence in brands that use sensory marketing.
- Vydavateľstvo: Our Knowledge Publishing
- Rok vydania: 2021
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786203625530
