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Nemecký jazyk
The International Expansion of Mainland Chinese Businesses
Autor: Gregor Miroslawski
For the past years, the world has looked on with astonishment as China became the fastest growing economy worldwide. Current management literature has tried to keep pace with the rapid economic development of China. But so far, little attention has been... Viac o knihe
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O knihe
For the past years, the world has looked on with astonishment as China became the fastest growing economy worldwide. Current management literature has tried to keep pace with the rapid economic development of China. But so far, little attention has been paid to the internationalization of Mainland Chinese enterprises. This is because, at the moment, Mainland Chinese companies do not yet play a significant role in global business. However, one can be certain that the internationalization of Mainland Chinese companies and their relevance for international business will increase in the coming years. Therefore, this dissertation with an analysis of how Chinese companies in their quest for internationalization will deal with cultural differences and subsequent challenges and problems in international business should be of great interest to scientific researchers and the general public alike.
- Vydavateľstvo: Südwestdeutscher Verlag für Hochschulschriften
- Rok vydania: 2008
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Nemecký jazyk
- ISBN: 9783838100388
Anglický jazyk 
