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Anglický jazyk
The Language of Consumers
Autor: Dawn Lerman
The Language of Consumers: Strategic Brand Buildingwill teach you how to use language successfully to improve brand value and influence consumer behavior. Taking a multidisciplinary perspective onthe wayslanguage influences how consumers act, the book shows... Viac o knihe
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O knihe
The Language of Consumers: Strategic Brand Buildingwill teach you how to use language successfully to improve brand value and influence consumer behavior. Taking a multidisciplinary perspective onthe wayslanguage influences how consumers act, the book shows how understanding language processesimpacts on traditional branding principles.
- Vydavateľstvo: Routledge
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780415806749
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