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Anglický jazyk
The Long Street Travel Centre on the way to South Africa 2010
Autor: Mike Heijstek
The purpose of the report is to provide The Long Street Travel Centre with a marketing strategy that includes recommendations on what products The Long Street Travel Centre should offer during the FIFA World Cup Football 2010. The Long Street Travel Centre... Viac o knihe
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O knihe
The purpose of the report is to provide The Long Street Travel Centre with a marketing strategy that includes recommendations on what products The Long Street Travel Centre should offer during the FIFA World Cup Football 2010. The Long Street Travel Centre is a travel centre that specialises in over-land tours, safari's and adventure activities in Southern Africa. Research has been conducted on what South Africa and especially Cape Town has been doing in order to deliver a well organized and great World Cup Football. As well, market research has been conducted on what people are expected to visit during the event; including the amount of people, where people will stay and most importantly, what they are interested in; with main focus on what products people would like to support a football team with. Furthermore, previous World Cup products have been analyzed as well as the unique circumstances of South Africa and Cape Town. By combining all these aspects, a marketing strategy including World Cup products recommendations has been developed.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2010
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783838341200
